What is ZOOOM about?
Considering the role of open licences for software, hardware, and data in innovation, open data, open software and open hardware (in short, the 3Os) are key to achieving EU sovereignty in innovation-driven value chains and to enable both the valorisation of the generated IP and the deployment of innovation to the business stakeholders. The possibility to correctly define an IP management strategy coherent with a possible or established business model is vital for the following value chain links:
- research to business, where generators of knowledge contribute to new and innovative businesses or support already on the market businesses to address customers’ needs or to create new products or services;
- business to business, where generators of knowledge working in private companies collaborate across the companies for a common innovation development on new emerging technologies, start-ups with an innovative character collaborate with established businesses and support the use of new emerging technologies, and service providers for companies require support in creating new business on new emerging technologies; and
- open innovation cases gathering all the activities based on co-creation, co-innovation, idea generation, challenges etc. which involve, with a varying degree, different participants in the innovation ecosystem contributing and generating IP in open and in-kind form using open technologies.
Reinforcing the stakeholders’ competences in legal and business aspects in this regard enhances their autonomy in selecting the proper licencing strategy for their business models leveraging on open licensing. Thus, ZOOOM aims to raise awareness on the importance of IP generation and management for valorisation strategies in open collaborative and open innovation ecosystems which rely on open software, open hardware and/or open data. In more details, ZOOOM seeks to increase the awareness levels of key stakeholders on
- the legal, business and societal aspects in the creation of knowledge and technology and the importance of the generation, protection, management and use of IP;
- the development of business models enabled by open licensing strategies, thus increasing the capabilities of organisations governing and/or supporting open collaborative and open innovation ecosystems to provide guidance on for generation, protection, management and societal use of the software, hardware and data with open licencing;
- the best practice examples on how to (optimise) the use (of) IP in 3Os projects (including by covering four specific subdomains of application, namely quantum technologies and Internet of Trust, blockchain technologies, artificial intelligence, and robotics), thus increasing showcasing the opportunities and boundaries inherent in choosing open licensing strategies; and
- integrating open licensing of software, hardware and data into an innovation policy.