Business Model Innovation Map For Open Assets
This section of the toolkit leverages the Business Model Innovation Map (downloadable for reference) to help you identify and explore successful business models that utilize open source elements (software – OSS, data – OD, or hardware – OH).
The toolkit uses a multi-step approach:
1. It starts by helping you clarify your main open asset business objective.
2. Then it supports you to identify the source and form of value you want to create.
3. Finally it offers filtering options to narrow down the possibilities based on the type of open source element (OSS/OD/OH) you’re considering.
| Business model | Open asset type | Example | Value from | Value details | Value Example |
|---|---|---|---|---|---|
| SaaS without distribution of server software, SaaS with distribution of server software | Open Source Software | Google, Yahoo, Salesforce, WordPress, SugarCRM. | FOSS related services | SaaS income | |
| Auxiliary Services | Open Source Software | FOSS related services | Support, maintenance customization (e.g. OEM) income | ||
| Auxiliary non-software services | Open Source Software | EclipseCon; OSCON; FISL (Brazil); FOSDEM (Belgium); Linux Foundation events | Other services | Income from other assets | Income from conferences, book |
| Sponsorship, Support+services, Demand-oriented plf, Supply-oriented plf, White-label dev, Premium | Open Data | Other services | Income from data services apps, catalogs or availability of data |
Development driven
Internal development
Indirect Strategic aims
Business driven
Asset based
Service based
SaaS models
SaaS without distribution of server software (13), SaaS with
distribution of server software (7)
SaaS (Software as a Service) models provide software over the
internet, typically through a subscription-based approach. These
models can either distribute the server-side software or keep it
proprietary, often using freemium pricing strategies. SaaS
models leverage FOSS principles to varying extents, sometimes
offering community versions of the software while monetizing
enhanced or hosted versions.
- EXTERNAL FOSS User aspect
- OWN SOFTWARE Contributor aspect: FOSS core (Internal
modifications without distribution) with added features for
value
- VALUE FROM SERVICES: SaaS income
Examples
Google, Yahoo, Salesforce, WordPress, SugarCRM.
Software related services
Auxiliary Services (2)
- EXTERNAL FOSS User aspect
- OWN SOFTWARE Contributor aspect
- VALUE FROM SERVICES: Support, maintenance customization
(e.g. OEM) income
Non-software related services
Auxiliary non-software services (22)
Events and other services related to FOSS are used to generate
income. People might register and pay to attend a conference,
and exhibitors pay to demonstrate their products. The event is
sponsored by an independent third-party, not by a creator of
FOSS. This model might also involve the sale of books about FOSS
and other similar services.
- EXTERNAL FOSS User aspect
- OWN SOFTWARE Contributor aspect
- VALUE FROM SERVICES: Income from other assets
OD Premium
Sponsorship, Support+services, Demand-oriented plf,
Supply-oriented plf, White-label dev, Premium
Premium models involve providing high-quality products or
services, often with additional value or guarantees, in exchange
for payment. These models focus on monetizing enhanced features,
support, or exclusive offerings. Premium models can involve
sponsorship, support services, demand-oriented platforms,
supply-oriented platforms, white-label development, and high-end
data products or services.
- EXTERNAL OD/OH User aspect
- OWN DATA Contributor aspect: Income from high quality or
reliable data
Extended business
