Business Model Innovation Map For Open Assets
This section of the toolkit leverages the Business Model Innovation Map (downloadable for reference) to help you identify and explore successful business models that utilize open source elements (software – OSS, data – OD, or hardware – OH).
The toolkit uses a multi-step approach:
1. It starts by helping you clarify your main open asset business objective.
2. Then it supports you to identify the source and form of value you want to create.
3. Finally it offers filtering options to narrow down the possibilities based on the type of open source element (OSS/OD/OH) you’re considering.
| Business model | Open asset type | Example | Value from | Value details | Value Example |
|---|---|---|---|---|---|
| Corporate development without distribution | Open Source Software | Google, Facebook | Indirect Value | Accelerate own development | Reduce own costs |
| Increase quality through participation, Cost avoidance | Open Data | Indirect Value | Increase quality of dat | Avoid costs (e.g. linked data) |
Development driven
Internal development
Corporate development
Corporate development without distribution (14)
Organizations (both non-profit and commercial) pay full-time or
part-time developers to customize and extend FOSS for their own
organizational needs; they keep these modifications internal
without distributing them (either because they are too
organization-specific to be generalized, or for proprietary
reasons). Consulting companies or independent software vendors
might use FOSS inside custom projects delivered to customers.
This can be used to accelerate development, or to lower costs
of production of the end product.
- OWN SOFTWARE Contributor aspect: Internal modifications
without distribution
- INDIRECT VALUE: Accelerate own development, Reduce own
costs
Examples
Google, Facebook
OD Cost-saving
Increase quality through participation, Cost avoidance
This model involves increasing participation to co-creation value
with the goal of generating higher margins
- EXTERNAL OD/OH User aspect
- OWN DATA Contributor aspect
- INDIRECT VALUE: Increase quality of data, Avoid costs
(e.g. linked data)
Indirect Strategic aims
Business driven
Asset based
Service based
Extended business
